Website investing as my main focus

The speaker is pursuing self-employment and has chosen "website investing" as the primary business focus alongside ongoing freelancing and consulting. He gives three reasons for that decision: (1) circle of competence, (2) learn by doing, and (3) the power of assets. For reason (1) he invokes Warren Buffett's 'circle of competence' and contrasts website investing with side ideas he previously considered — a tour company, pop-up coding events, teaching on Outschool, and "boring businesses" promoted by Cody Sanchez like laundromats, ice vending, and vending machines — concluding those fall outside his competence. Because he builds websites professionally (mainly web applications), content-backed sites monetized by AdSense, ads, and affiliate links — typically WordPress/CMS properties — are a closer fit and easier to operate or improve.

Reason (2) frames website ownership as a sandbox for learning SEO and related technical marketing skills. He says he wants to learn SEO "this year," bought an SEO course earlier but retained little, and cites Scott Young's blog post 'Do the Real Thing' to justify learning-by-doing. Buying an existing content site from marketplaces like flippa.com lets him immediately apply skills such as SEO, content marketing, how to rank in search, and how to speed websites up, turning abstract study into real-world iterations and failure-driven learning.

Reason (3) emphasizes assets and income that don't trade directly for time. Influenced by the "Navalman Act called Build or Buy Equival.", he plans to buy cash-flowing sites to reduce time-for-money dependence. He prefers purchasing working sites (paying a premium) to avoid starting from scratch and to accelerate learning and cash flow. He intends to document progress in future videos and iterate by buying and improving sites to free up time.

Practical specifics mentioned: target content-based, AdSense/affiliate-monetized WordPress/CMS sites; search marketplaces like flippa.com; learn and apply SEO, content marketing, and site speed optimization.